Search Advertising Management
What is Search Advertising and PPC (Pay-Per-Click)?
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With PPC search advertising management, BrainWave Emarketing purchases the use of the best keyword search terms and keyword phrases people may use with a search engine to find products or services that are related to your business. BrainWave then creates ads that will then appear with the search results. The ads link to a search landing pages that would typically present an offer to the visitor.
- BrainWave researches keywords and phrases related to your business
- BrainWave creates ads for your products or services that appear with the search engine results
- Your company's ad may appear hundreds or thousands of times within search results but you only pay when your ad is clicked
- BrainWave will develop search landing pages and implement strategies to convert visitors into cusomers
- Daily budgets can be set for controlled ad spending
- Results such as ad views, clicks and lead conversions are available daily
Why do advertisers find online advertising, and PPC in particular, compelling?
- Ability to target
- Ability to deliver the right offer to the right user at the right time
- Fast
- Measurable
- Flexible
- Less production time and lower costs
- High ROI relative to other media