Emarketing Products

Search Landing Pages and Mini Sites

Increasing conversion rates from Search Campaigns

Turning click-thru viewers into active leads requires careful consideration of the contents and SEO keywords used on designated search landing pages. The most widespread reason for poor conversions from search click-thru is landing on pages that don’t fullfill the promise of the search keywords or search ad.

A generic web page may not have a specific focus relative to a search ad. There may be myriad navigational choices which further dilute and distract the searcher. Lacking a clear path to fulfill the inquiry promise, the viewer wonders off into the site and the conversion opportunity is lost. The full website may also not ID the prospect as thoroughly as purpose built search landing pages can.

BrainWave builds customized search landing pages to address these typical shortcomings and dramatically improves conversion ROI.

Revised Navigation to related content
“Sales Funnel” design of search landing pages to increase conversions
URL specialization for certain landing pages
Reporting scripts ID visitors and decrease need for excessively long conversion forms
Alerts to call centers and sales departments
Pre-qualified contacts can receive dynamic content offers not available on the general website
Specialized search optimization keywords for organic search landing pages
Search globalization landing pages offer localized offers for conversion

To find out how to devise the highest impact online conversion strategy, request a free online marketing strategy analysis.

BrainWave Emarketing Consultancy entails but not limited to...

Goals / objectives discussions
Evaluation of past and current strategies
Competitive analysis
Strategies and recommendations

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