Response Reporter
Know Your Audience Inside-out and Sideways
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The WaveMaker Response Reporter records email and web visit information on users and on recipient actions revealing their behavior, habits and trends. This enables you to evolve your emarketing strategy to fit your reality or to modify your user's behavior to exploit market opportunities. WaveMaker Response Reporter offers this information in a variety of forms including both off-line reports and online displays.
You can set permissions to determine what WaveMaker information is displayed to various users according to their qualifications, such as:
- Marketing, advertising dept.
- Sales representative and sales management
- Distributors
- Dealer distinctions, etc.
- Geographic regions
- Language options
- Market or product line
- Web/email/database integrated real-time “Prospect Response Reporter”
Know the exact status of all customer/prospect activities in realtime and next-step actionable items with a comprehensive integrated web-based customer/prospect response activity viewer. Information is pulled from Web, email and database sources made available for display in real time to various WaveMaker users, thereby allowing performance to be monitored and ensuring appropriate follow-up.
Information displays include:
- Out-going messages
- Email opens
- Email click-thru
- Email referrals
- Opt-outs
- Web form completions and submissions
- Telemarketing input
- Web page views
