B2B Email Marketing Module
A targeted approach for a flood of results
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B2B email marketing statistics and reports show that B2B emails sent from a "real" person have a much better success ratio than those sent from some generic identity in the marketing department. It's a level of one-to-one communication that corporate marketing can never approach by itself.
BrainWave offers a variety of B2B email marketing modules to enable different users to achieve their stated objectives - and then some. From publication type emailers to list driven mailers to email sent by diverse and decentralized users, WaveMaker 5.0 Email has a system to accommodate all types of users.
HTML email - allows any approved users to navigate to a secure website and send a pre-published email to a new or database-accessed email contact from an approved inventory of pre-approved emails, with personalization available.
List mailer - allows pre-approved lists to be accessed by users via a secure website. Users can send an email to new or database-accessed email contacts appropriate for that user, from an approved inventory of pre-published emails with personalization available.
E-publication / E-newsletter list mailer - loads a publication list and sends emails from (anyname), allowing subscribers to receive E-pubs from corporations or individuals within the enterprise. Publications may also be sent by (designated) sales associates.
Admin/marcom list mailer - loads "pulled" lists and sends emails from (anyname). Publications may also be sent directly by Marketing or Sales Administration or by a (designated) sales associate.
Animations or video in emails and landing pages - supports GIF/Flash animation sequences or video/audio content within email and landing pages.
WaveMaker Systems comply with legislation requiring permission for B2B email marketing messages and include opt-out blocking to prevent future sends following opt-out requests.
