Emarketing Products
Blog / Media Blaster
Making your website a solution destination
As search has come to dominate the “information gathering” emarketing landscape, the importance of Blogs in influencing decisions and information dissemination is becoming apparent. Every recommendation for or against a product will be referenced and influenced by bloggers' comments. If you have no role in the debate, then you will be without influence in the important “decision support” phase of a purchase decision. Blogs allow you to host the conversation and gain valuable "searchable material” for search engines to index. This content also has the advantage of being more genuine and less “marketing-spin” than your website is likely to contain.
The Message Blaster is a component of our Blog strategy, as it allows comments and inquiries to go directly to key players in the topic being discussed in the thread. It can also be used in conjunction with, or as an alternative to “Talk-to-an-Expert” so that input and responses can flow between participants.
- Blog pages are established in easily searchable formats
- Message Blaster allows participants to send messages directly to key individuals (with permissions)
- Enhance the online experience and online lead generating opportunity presented to web traffic
Reasons to consider a Blog / Media Blaster
- Effective mass communications
- Cost effective
- Easy set-up
- Searchable topics
- Measurable user data
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