Information on website visitors’ actions and requests is a critical, time-sensitive issue. Website reporting and your organization’s timely response determine whether your prospects solve their needs with your website or move on to a competitor’s site.
If your site cannot respond to the viewers’ inquiries then the opportunity will pass. Technologies are readily available to improve your chances of converting a prospect into a customer. VOIP, live chat, ask-an-expert, “calculators”, demos, blogs and trial downloads serve to increase the chance of engaging the visitor in a more meaningful way. In conjunction with website analytics applications, which can process this information in real time, you need to look for systems that can generate alerts to the appropriate individuals in your organization.
Contact BrainWave Emarketing to find out how to plan and choose the most impactful website reporting package for your business.