Website Redesign Challenges
A website redesign should focus on improving the performance, design and function of your current website
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For most existing websites, dramatic website improvements can be realized with a simple rebuilding of the existing content. Our approach to website redesign & development is to retain existing valuable content and build in enhancements which will increase visibility and convert web visitors into prospects as quickly as possible. We facilitate data capture for web sites that turn anonymous page-views into a comprehensive viewing record, so when a prospect converts, this historical information is available for additional follow-up.
A key factor in a website redesign is successfully converting passive visitors into active prospects. Methods such as sign-up incentives, data-driven dynamic content, product demos, information libraries and online newsletters can be used to capture user information. Search engine optimization and database records ensure that your website becomes a new business lead generator.
A website redesign could include...
- Removing SEO obstacles that hinder search engine visibility
- Revising navigation structures for greater access to information of interest to the prospect
- Optional data recording on all session viewership
- Association of viewership history upon viewer registration as a permission prospect
- Flash product demonstration additions
- Information incentives with registration strategies
- Database-driven targeted flash messaging to "known visitors" to increase site relevance or presentation of offers
- Decision reinforcement content and links
- Search optimized page and navigation design integrated for increased search engine visibility and traffic
To find out how a website redesign can improve your website, request a free online website evaluation of your current website or contact BrainWave.
