Your Emarketing Needs
Increased Web Traffic
Performing the right search optimization techniques and finding online audiences to increase web traffic
Web traffic is an important sign of health of your website. To increase website traffic you need to take advantage of all opportunities to bring in additional qualified traffic, convert online leads and target your best prospects.
Are new visitors finding your site through their online searches? If less than half of your web traffic is first-time visitors, your site may lack search engine visibility.
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Client Snapshot |
Are you generating online leads for your sales force to follow-up? If not, you may need additional “conversion” or “comparison” pages to increase web lead identification and inquiries. Are your online leads predominantly qualified prospects? If not, consider a keyword analysis to determine if you are optimizing for the right keywords. Is your company international? If so, you may need website globalization, website localization or more qualified prospect targeting with the search terms and online emarketing and advertising you deploy.
- Delete the flash intros which inhibit ongoing search indexing
- You must fully search optimize your web pages for maximum search engine visibility (Not just meta tags.)
- Build links to association sites, partners and any distribution chain available
- Incorporate RSS feeds from relevant information sources
- Start and “own” your industry’s blog
- Register your site with relevant portal referral sites
- Set up “comparison pages” which help identify key buying decision factors
- Search optimize the design of the site. Make it more customer-centric and receptive to prospect searches.
- Refresh with ongoing content. Post your newsletters in an archive. Post your press releases.
To find out how to increase your web traffic, request a free website evaluation of your current website.
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