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Emarketing Models Factoids

Search engines among top internet activities

Online marketing makes it easy to measure ROI

Personalized email more than triples response rates

Online vs. print: Compare time / cost / exposure.

Online vs. Print and Other Media

Compare time, costs and retention

Do you have time to produce a TV commercial? How long will the director need to film your commercial that he treats like a mini-epic? How much time have you scheduled in post production for editing, incorporating a soundtrack, and other finishing?

How long does it take to get 50,000 direct mail packages designed, approved, printed, sorted and mailed? Even print ads take time to produce… and you have to deal with closing deadlines long before the magazine hits the newsstands.

Timing is everything

Your competition may beat you to the punch in introducing a new product… or rolling out a new campaign. You have no time to waste.

Fact: Nearly 60% of marketing executives are plagued by long campaign cycle times. The average campaign takes nearly 3 months to develop and execute. (Accenture, August 2002) Opt-in email is right on time. (Morgan Stanley, July 2002) Unlike all the time it takes to produce TV commercials, print ads and direct mail campaigns, e marketing efforts such as opt-in email and search marketing are quick and easy.

E-marketing News, Trends & Statistics:

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