Emarketing News and Models - Measuring Online Marketing.

About BrainWave

Emarketing Models Factoids

Search engines among top internet activities

Online marketing makes it easy to measure ROI

Personalized email more than triples response rates

Online vs. print: Compare time / cost / exposure.

Developing an Emarketing Model Strategy that is Measurable and Trackable

When was the last time you could attribute a clear, unambiguous response to a marketing effort?

With traditional mass media, you throw your message out there and hope that your audience will see it. And, if you’re lucky enough to catch them, what are the odds they’ll pay any attention to your message?

Fact:34% of marketers believe media advertising is too difficult to measure. (Reveries.com, August 2002)

With email marketing, you get measurable results.

Email marketing ends the mystery of “did my message get to my audience?” In fact, by design, you learn a lot about your audience. Who clicked through and when. To what links. Who accepted the offer. What messaging works. What delivery times generate the greatest response. What industry sectors are most likely to respond.

Unbeatable trackability.

For all these reasons, email and electronic marketing has quickly become the most trackable media available. So when you need to validate your advertising/marketing budget, you can quote hard numbers to validate your communications efforts.

What’s more, email marketing gives you greater recall to track.

Fact: Consumers show a 27% greater ability than before to recall a brand after seeing an electronic ad. Compare that to only 17% recall for television ads. (Morgan Stanley, July 2002

E-marketing News, Trends & Statistics:

MX_RssImport Error
The RSS feed is not valid (No <channel> node was found).