Website Analytics
Using information that will help increase internet lead generation and track marketing ROI.
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Website Analytics and weblog data contain information which, if deployed, can contribute important insight into use of your website by your customers and prospects.
The data here can be mined to see where the web and sales paths converge. This information lets us see how and where we can make incremental improvements that hold the best promise of increasing the web visitor’s prospect of becoming a customer.
Here are some factors to consider when determining a website analytic package:
- Accessibility by multiple users in the organization
- Real-time reporting into easily accessed interfaces or dashboards
- Integration of results into CRM application
- Ability to generate alerts to designated individuals upon specified “trigger-activities”
- Ability to process and pass pay-per-click (PPC) reporting information to CRM or Search Advertising Management interfaces
- Ability to determine web viewing paths most likely to generate conversions
- Ability to integrate with Email Marketing identification and tracking path post click-thru
- Ability to cope with dynamic content and subsequent information consumption recording
- Ability to integrate with “identifying” web applications
- Ability to integrate with Blogs
- Ability to integrate with Live-chat and VOIP applications
- Multi-lingual capabilities
To find out how to devise the highest impact Website Analytics, request a free online marketing strategy analysis.
